What are the “Flavors of LIVE”? And how should you think about them as they fit into your LIVE strategy? We’re talking to Marc Spagnuolo, The Wood Whisperer, to find the answers!
Listen to the audio version:
Marc has been part of the online world, sharing his passion for woodworking since 2006. Over the years he’s turned that passion into a business, and now has a regularly scheduled LIVE show, which has given him a direct connection to his audience.
The Flavors of LIVE
Marc uses Instagram (and its sub versions like Stories and Live), Twitter, Facebook, and YouTube Live. But he doesn’t pay a lot of attention to his numbers. Just like we’ve told you many times, he just focuses on doing his job and connecting with his viewers more than how many people are watching. It’s not the numbers, it’s the relationships!
Marc doesn’t repurpose his LIVE shows to a recorded form, because he hasn’t seen a value that justifies the time to do all the required editing and post-production. He uses the LIVE shows more as a way to connect with his audience in an immediate way.
We talked about permanence – the fact that some videos are lasting, like those posted to YouTube, and some are there then gone, like the things posted to Instagram Live. Marc thinks about the kinds of content that merits longer life and does those on the platforms that will keep them around. Then he uses things like Instagram for videos that he’s ok with losing in short order. We also talked about the importance of repeating yourself – putting your message across multiple platforms, saying the same thing repeatedly with the knowledge that it will reach different people at different times.
How do you manage your mix with different flavors of LIVE? Are you keeping some things temporary and other things permanent, or is everything you’ve released available for viewers to check out at their convenience? Let me know in the comments!