Why LIVE video matters for business

Luria Petrucci 12.06.2016 0 comments


Everyone’s talking about LIVE streaming! Everyone seems to be DOING live video!
But… you may be thinking… WHY?

But… Why?

What will it DO for you and your business? If you start live streaming, what results will you get?
Who is LIVE video for? Who is it NOT for?
What kind of time commitment does it require? And is it worth it?
All your questions answered in this article! So let’s dive in!

IS LIVE right for you?

First of all… who shouldn’t be using live? And who SHOULD be using live video shows? And by that I mean a regular stream your audience can put on their calendars and where you deliver some kind of VALUE.

A LIVE Show is the right choice for you if:

  • You have any type of business or brand that you want to GROW – online or local
  • You want to get exposure and have a message you want to share
  • You want to help people
  • You want a strategy that WORKS

A LIVE show is NOT the right choice for you if:

  • You’re a secret agent… then probably not a good choice.
  • If you hate people. And will never engage with them. It just won’t work.
  • If you can’t commit to doing it either once a month or once a week.
  • We will talk about what kind of time commitment it takes, so keep reading if you’re not sure.
  • Or… if all you want to do is make excuses as to WHY you can’t be successful.

Now that we got that out of the way… I’m glad you’re still here!

WHY is LIVE so popular?

The simple answer? It’s real. People can connect with other people in real time, and there’s no hiding behind a facade.

When you apply LIVE shows to your business, personal brand or podcast, you grow. You get more traffic. Engagement. More sales.

And if you’re wondering… can live video REALLY make you money? The answer is YES. Keep reading.

LIVE is the quickest and easiest way to increase the engagement with your audience and customers. To create loyalty to your brand. To gain that SO important “know, like & trust”.

Real World results

Let me give you some REAL world results. Not, “Hey, I made a million dollars that you’ll never be able to replicate.” I hate that!

One of our students, Steve, thought his podcast audience were “just listeners”. But really, they were just waiting for a reason to engage with Steve. The first time he went live, he saw more engagement than he’d ever seen. He doesn’t yet have a product, but he’s building towards it.

Petra, another student, is landing clients for a higher end service just by showcasing her capabilities through a weekly live show.

Our client Orange County Choppers saw an increase in sales the first time they offered a coupon code on a LIVE stream.

GoDaddy is another one of our clients who are using a LIVE show to provide value to their customers and potential customers. To gain trust. To build a relationship. To encourage engagement. To help their audience succeed.

Willow Ridge Pub & Eatery used to be only visited by a small part of the town’s population. Now, using LIVE video, they’re packing a restaurant with customers.

They’re no more special than you are. You can do the same if you implement the right strategies for live and don’t just do it to do it.

Create a habit

The more consistent you are with YOUR live streams, the better your results will be.

The key to your live streaming success is to do a weekly or monthly show so you’re constantly in front of your audience and are creating a HABIT for them AROUND you and YOUR BRAND.

Then you ADD IN the fun random streams that help build a relationship and let them get to know you on a more personal level. And for you to get to know them, too!

With this strategy, you are always top of mind. When they need your services, they won’t hesitate to buy. They won’t be looking at the competition. Because you’re now their FRIEND. You’ve spent time together. You’ve created a relationship.

Now.. you may be thinking… this sounds like a lot of work, and you’re not sure you have the time to commit to it.

How much time will it take?

You already feel overwhelmed and struggle with time management.

I totally understand your concern.

Yes, LIVE is a weekly or at least monthly commitment. If you can’t commit for at least 6 months, at least once a month, then this isn’t for you.

But… it WILL produce results if you do it correctly.

Facebook PRIORITIZES live video above ALL other kinds of content. That means more people will be shown your LIVE videos than any picture or recorded video you put out there.

Your customers CRAVE the live conversation you can offer.

Traction and growth happens much more quickly with LIVE than traditional marketing methods.

Most people can get by with about 2 hours of work per live show. An hour to prep your content. An hour to get setup, and go live.

Can you commit 2 hours a week to it knowing that it will give you results and make a difference for your business?

I bet you’re spending at LEAST 2 hours each week doing tasks that get you absolutely nowhere. No results. No money.

And if you’re not sure what KIND of content you should be creating… how to make it more professional than what you see out there already… you’re camera shy… or wondering HOW to even start… I’d love to help you.

I’ve been doing live and video shows since 2005. I want to share the formula with you that will give you a successful LIVE show, more exposure and more engagement.

You could spin your wheels trying to figure it out on your own, or you can follow the proven steps and start off right with a complete strategy.

Let’s do this together!

If you have any questions, leave a comment below. I am paying attention. I’m not one of those people who tells you it’s awesome, makes you an offer and is never to be heard from again. I actually care about seeing you succeed. That’s why we’re LIVE with our show every single week day. Monday through Friday.

So If you’re ready to take action and stop making excuses, CLICK HERE to start your own live show! I’ll see you there!

Luria Petrucci

Let’s make YOU a Live Streaming Pro! Luria helps you Start, Grow & Monetize Your Live Streaming Show to establish your expertise, build your audience, increase engagement, and increase revenue.

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