Behind-the-Scenes videos are sooo appealing to people, but most people don’t see their own businesses as interesting. Don’t let that stop you from doing behind the scenes!
LIVE is powerful for building a connection and a relationship with your audience and your customers. Showing what goes on behind the scenes at your business draws people in like a magnet and it builds the trust that is so important to successful businesses. You are taking people along on the journey of your business which gets them invested in the outcome. It makes them want to be a continuing part of the story.
A huge part of behind the scenes is the personalities involved. If you’re just thinking about the nuts and bolts of what you’re showing, you’re not thinking about the reason people are often watching (or at least enjoying) your videos. What keeps them returning to you, and what stirs their interest in seeing what goes on behind the scenes is YOU! Your personality! That’s why you can talk about details of something like financial consulting, but if you allow yourself to just be you, there will be an audience!
Are you doing behind the scenes videos for you business? If yes, how are they working for you? If not, why not? Let us know in the comments!
And here’s the vlog we mentioned in the video:
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