Tim Schmoyer helps people on YouTube get their message out and build their communities with his company, VideoCreators.com. He’s been doing YouTube videos for over 10 years. I talked to Tim to get his insights on video (both live and recorded) and the ways people can put it to work.
Tim shares a lot of the daily details of his family’s lives, and that openness goes a long way toward building the trust that is at the heart of a strong viewer community. He finds LIVE is the best way at his disposal way to build deeper relationships with his viewers. That’s something I always say – LIVE is about the interaction and the conversation!
He favors pre-recorded video for concise teaching and tutorials, with greater potential for discoverability, and LIVE for community building.
He also does his LIVE show in seasons, to allow himself time to prepare the content that will be most valuable to his audience. By doing seasons, of about 12 – 13 weeks at a stretch, the audience knows what to expect and the downtime also builds some expectation and excitement at the prospect of a new season.
Tim discussed the mistakes he’s made over the years, and gave a ton of tips for people who are trying to build a company online with a community that will support you financially.
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