Twitter in trouble?
Big news for the short video community hit with Twitter’s announcement that they are shutting down Vine. At the same time there’s news that Twitter is laying off employees. This is bringing up the question of whether Twitter is in trouble, and possibly dying. Can that be true? While we should never think of any of these platforms as totally permanent and here forever, I don’t see Twitter going away any time soon. They have lots of new initiatives rolling out, and while cutbacks can be a sign for concern, this looks a lot more like a company repositioning for the longer term.
Small businesses are beginning to turn to live streaming as a way to increase awareness of what they’re doing. The Willow Ridge Pub and Eatery is beginning to experiment with that, and we took a look at their efforts.
Stay live longer
The video we looked at is a great little teaser that grabs people’s attention and shines a light on the business. It conveyed a sense of fun, which is great for connecting with an audience. However, it was only 40 seconds long, which makes it hard to get people in for any back-and-forth engagement, although these did well as recorded videos later. We’d like to see them do some longer live videos that will give people a chance to get in and talk to them while they’re live.
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