Make Online video can help you build your brand, to get more traffic, more fans and more sales!
How To Use Online Video to Build Your Brand is Part 4 in our “Nurture Your Community” series. In this series, we’re diving into one way you can nurture your community on each show. When you take care of your community, they turn into customers!
We define “nurture” as communicating with them. Building a relationship with them. Getting to know them. Allowing them to get to know you.
Last week, we discussed using Live Streaming to Nurture Your Community and Build Your Brand. In future weeks, we’ll talk about:
- Facebook Groups
- Social Media
- Newsletters & Postcards
If you’re curious about another method you’d like discussed, or if you have a suggestion for another episode in the series, leave a comment below! We’ll work it in!
Listen to the Audio Podcast:
Why Make Online Video?
- 64% of people are more likely to buy a product or service after having watched a video
- Video increases email open rates by 19% and click through rates by 65%
- In 5 years, video will account for a 1/3 of all marketing spend!
- 64% of marketers expect video to DOMINATE their marketing strategies in the next year.
Be sure you watch this video about how to use video and social media and your website – Building Your Business Hub
What Does Google Say?
Google says people watch video for 4 reasons:
- I want to KNOW
- I want to DO
- I want to be INSPIRED
- I want to BUY
YOU can create video that matches these motivations and find people where they’re looking!
Use online video to:
- Spread your message
- Build your brand
- Establish your credibility
Some of the things you can do…
- How To’s
- Live Stream
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