How to care at scale with Lou Mongello

Luria Petrucci 06.14.2016 0 comments

Lou Mongello, Disney expert with a massively engaged audience, talks about how you grow your community and nurture them so they stick around. He’s never taken out ads and doesn’t have a sales funnel. But he cares about the people who show up and he focuses on them.

Can you care at scale?

Lou argues…. YES! And he does it every day. Start here:

  • Answer every email personally
  • Respond to comments on social and on your website
  • Call viewers out by name
  • Think of viewers as friends, not fans

Live video tips

Lou does the show he would want to watch, but he also pays attention to what the viewers want, and meshes the two together so he’s providing the best possible content!

Focus on bringing the community together. It’s not about YOU. It’s about the group of individuals who come together for a common purpose.

Lastly, talk to an individual, not a group of people. Lou explains what he means by that.

Your turn!

How about you? What do you like that people you watch do? What have you found success with? Leave a comment below!

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