“Level 2 Casual” Live Streamer Guide
First, let me go over a few basics. Then, we’ll cover the equipment you need to get started!
The 4 Levels of Live Streaming
There are 4 Levels of quality when it comes to live streaming video.
Level 1: The Selfie Stream
This is when you handhold your phone in a selfie style manner. It’s up close and personal, which is great, but you often get that “shaky cam” footage which can be disorienting to the viewer and not professional. We use this level ourselves when we are out and about, and for quick off the cuff streams.
Level 2: Mobile Plus
With Level 2, which is what we’re covering in THIS Guide, you can still use your phone, but you’ll add some gear to it so you get a more professional looking and sounding video. You’ll have better, more stable video, better audio, and better lighting.
Level 3: The Desktop
When you want to step it up another level, you can go LIVE from your computer. You’ll be able to have widescreen video, add images and pre-recorded video into your stream, add lower thirds (titles), graphics and more. If you want to do interviews on your show, this is where you start!
Level 4: The TV Show
If you’re REALLY serious about live streaming and have the budget to take it to the highest quality possible, then you’re ready for Level 4, which is TV quality streaming. You use a dedicated machine and can do everything you see on traditional broadcast TV. Without the massive studio and million dollar budgets they have!
Live Video Strategy
The most effective strategy for your live streaming is a 2 Part Strategy.
Part 1: Consistency & Commitment
You need to think about your live streaming as both a “Know, Like & Trust” builder, and a marketing strategy.
When you do a consistent weekly (or monthly) live stream (known as a “LIVE show”), and you focus on VALUE and give to your audience.
You also want to be “YOUniquely You” to open up to your audience and allow them to connect to the HUMAN side of your brand/business.
Part 2: Random Streams
With random streams in addition to your LIVE “show”, you create a relationship with your followers and customers. You just “hang out” with your community.
This 2 Part approach is a long term strategy that will deliver a COMMUNITY of people who trust you and are loyal. And who are going to be more likely to buy your products or services without you hard “selling”.
Now… that’s the IDEAL situation. But since you want to go LIVE, but you’re not quite ready commit to a regular stream each week, I encourage you to use “random” streams to provide value to your audience, not just “hanging out”.
So when you DO decide to go live, decide on a topic, and prepare some points you want to cover so your viewers take something away from the stream.
And as soon as you’re ready, move to the strategy I laid out above!
There are multiple platforms available to you to go LIVE from. Including:
- Facebook LIVE
- YouTube LIVE
- Instagram Stories LIVE
Each offers its own benefits and drawbacks. If you already have a strong existing community in one of the platforms, then consider making that your LIVE home.
If there’s not a clear answer, start with Facebook LIVE. At this time, it offers the most advantages, and the most control over your streams.
Level 2 Equipment
Remember, Level 2 is the ability to add a bit of gear to your phone so you have better, more stable video, better audio, and better lighting. Here’s what you need:
KIT: $220 Android Kit
(Please note: This will work for ANY phone, regardless of size or type.)
(Dimmable. Please note, to use with the Saramonic, you need the bracket. OPTIONAL)
(Attach this to the tripod, then attach the saramonic and light to the bracket. OPTIONAL)
KIT: $222 iPhone Kit
(Gets MORE in the camera view for a more professional look)
(Attaches to the top of the iOgrapher and is dimmable OPTIONAL)
Now that you understand the basics of what it takes to live stream at Level 2, you have the gear you need to make it a more professional looking stream to stand out from the crowd, and you know what the possibilities are when you’re ready to upgrade…
Step 1: TAKE ACTION!
- Too many people learn, think, but never put the knowledge into action
- Start going LIVE immediately!
- Order the gear you need, but don’t wait for that to come
- Don’t wait for everything to be perfect
Start with Level 1 (the Selfie Stream) while you’re waiting on your gear to arrive.
Get used to the act of hitting that “Go LIVE” button!
(yep, that’s a little cue from Nike’s awesome #JustDoIt slogan!)
Step 2: BECOME A PRO!
Our goal is to make you a LIVE Streaming Pro! To help you learn how to take control of your LIVE marketing efforts and:
- Get more exposure
- Become known as an expert in your industry
- Get more engagement
- Create loyal customers
- Get more sales
We’ll teach you how!
How We Can Help
When you’re ready to take the next step and dig into the HOW of LIVE video, here’s how we can help:
- Coming soon!
Apply our training with very specific advice to YOUR business and YOUR unique situation.
Coaching calls can be booked here.
Or, if you’d like one-on-one accountability and consistent training and guidance, email us to discuss a monthly coaching program.
Let us do it for you
If you’d rather concentrate on what you do best, and not worry about the technical stuff, we’ll:
- Come to YOU
- Get you situated with a proper “set” (in whatever space you have)
- Setup the right equipment and teach you (or a staff member) how to use it
And if there’s something you think you’d LIKE, but isn’t listed here, just email us and let’s talk (firstname.lastname@example.org)!