How To Use Chatrooms to Nurture Your Community

Luria Petrucci 03.24.2016 0 comments

This is the first episode in a series all about How To Nurture Your Community, ! We’re pumped about this series because these are things you should either definitely be doing in your business or at least consider doing!

Today, we’re diving into chatrooms.

How so 1990’s! Or is it the way of the future?

There aren’t a lot of people using chatrooms for their community, and it’s NOT for everyone. But it may be for you.

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Define “Nurture”

When we use the phrase “nurture your community”, what is it we mean?

To me, the word “nurture” means staying in contact with your followers or viewers. Getting to know them, and giving them a chance to know you. Building a relationship with them.

Over the next several weeks, we’re diving into a series on Nurturing Your Community. These are the things we’ll explore:

  • Chatrooms
  • Email Lists
  • Facebook Groups
  • Social Media
  • Video
  • Livestreaming
  • Newsletters
  • SMS

Any others you’re using? Any others you’re curious about? Leave a comment below and we’ll incorporate your suggestions into the series!

Chatrooms

Now, for clarification, when we say “chatrooms”, we’re talking a chatroom on your website for the sole purpose of community participation and engagement. We’re not talking about SUPPORT chats.

I’ve been running a website chatroom for many years! Probably 6 years, in fact, and it’s a staple within my community at Geeks Life. Those who use it couldn’t imagine NOT having it!

The chatroom has a life of it’s own. People geek out about technology (one of the main topics of our Geeks Life website). They talk about things going on in their lives. They vent when they’re having a bad day. They rejoice in each others’ successes. Each regular person has a place in the community. For example, Digital Phil is known for his goofy GIF’s he creates to make people laugh. They’re family.

But that doesn’t mean it’s the right choice for everyone!

David and I have differing opinions on this topic and we discuss at length in the podcast.

My belief is that it CAN work for anyone who has a personality driven brand. When people can rally around a topic or a person, they’re likely to form bonds.

It’s Not The Quickest Solution

Now, I won’t lie to you. This option takes a bit of time and persistence. It’s not a quick fix by any means!

We suggest you test the waters before fully implementing it. Ask your followers if they’d be interested in it. It’s all about the ask!

What is your audience missing that a chatroom would solve?

Here’s How To Do It

  1. In the beginning, you’ll need to participate yourself. Get involved. Then over time, you’ll see that the community takes on a life of its own.
  2. Tell the audience it’s there. Often. Repeat the message. Post on social when you’re hanging out in the chatroom and invite people to join you!
  3. Set aside 30 minutes each day to start conversations and get to know people.
  4. Get moderators as the chatroom participation grows to help keep the conversations going.

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