I was very excited to welcome Heather Dopson to the studio for the launch of GoDaddy’s new live show, “Beyond the Domain”. Now don’t stop reading because it’s GoDaddy. We know they’ve had some problems with their image as a company in the past. In fact, I almost didn’t want to work with them. But I got to know Heather (who also used to be a GoDaddy detractor) and I learned that they’ve got a new CEO and new direction for the company. They are willing to acknowledge the problems of the past while moving forward, and they’re willing to do it with live video! I’ve gotta say, that’s pretty unusual for a well-known company. So many things can (and do) go wrong when you’re live that to find a company willing to do it as they remake their image is impressive.
Heather is such an authentic person, and she’s been given a completely free hand to do what she wants with “Beyond the Domain”. And what she wants to do is help business owners figure out their next steps. They’ve got a domain name… now what? Heather’s passion for helping people comes through loud and clear, and she’s just so genuine and likable that I’m really excited to see what she does with the new show!
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