You may have both a personal profile on Facebook and a page for your show or business. But when you go live, which one should you use?
Your personal page may have more (maybe a LOT more) people watching it, so that makes it pretty tempting to use that one. But remember, you’re trying to grow your BRAND. And you won’t be helping your brand nearly as much going from a personal profile as from a show page. We’ve faced this problem, and we’ve decided it’s MUCH better to go live from a page than a profile. Branding aside, there are a lot of features, like the ability to do higher quality, more professional streams (what we call levels 3 and 4) that you just don’t have access to on a personal profile. You also can’t promote your videos on a personal profile with Facebook ads the way you can with a video on a page. Many of the options are just not there on a profile.
So, go live from your show or business page! You may not have the same number of followers at first, but stream consistently and you’ll see that number rise steadily!
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