Maybe you’ve heard of the 80/20 rule: It’s applied in a lot of ways, but in social media it often means that 80% of your posts should be fun and curated content, and 20% should be self-promotion. That way it doesn’t seem like you are constantly selling – people will listen to you because you’re mostly fun and non-selling. It can also boost your standing as an expert in your field when you talk about and comment on other content and news.
The 90/10 rule
The 80/20 rule can seem hard to hit, but gets easier if you aim at 90/10. Yep, aim higher. Maybe you’ll hit 90/10, maybe not. But just aiming higher will make consistently hitting 80/20 easier!
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