LAUNCH strategy for your new product, with Amy Schmittauer

Luria Petrucci 01.30.2017 0 comments

When you launch a new product, all your thoughts tend to focus on giving it the best start you possibly can. How can you get people excited about it, and get it in front of those who are most likely to become customers? Amy Schmittauer, of VlogLikeaBoss, Savvy Sexy Social, and Aftermarq shared the process she’s going through to launch her book “Vlog Like a Boss”.

Listen to the audio version:

Amy started in online video with pre-recorded and edited content that she has shared on her YouTube channel. She’s found the transition to doing more LIVE a bit of an adjustment, but has found it a powerful way to get to know her audiences better, as she learns to balance the interaction with providing value.

From video creator to book author

As a video creator, Amy initially felt that a book was a strange move away from the medium where her audience had found her. But they told her, over and over, that they wanted a book. So, “Vlog Like a Boss” was born. And she took the process of writing and launching the book as an opportunity to detail the journey for her audience. That had the effect of involving them in the launch and making them her “book squad”! She formed an email list and kept people up to date on every step. This is so amazing: She was giving her audience exactly what they wanted, and in return they were becoming her most outspoken marketing advocates.

Daily vlogs of a launch

For the entire month of January, she has been vlogging the day-by-day work of launching the book. Including a “top secret project”! 🙂 Launches are all about tiny little details, and I love that Amy has created a record of her daily journey through all the bits and pieces.

The power of ASKING!

Over and over in our talk there was a simple message from Amy: If you want something, ASK. It was her audience asking for the book that made it a reality. It was her asking them to join a “book squad” that gave her a powerful and dedicated marketing corps. And it was asking her online idols, like Justine Ezarik and Gary Vanerchuk, for book jacket testimonials, that got them to say yes without hesitation.

That’s my takeaway from this amazing conversation. The power of asking. Amy had so much great advice – what strategy was your favorite? Let me know in the comments!

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