Be honest, . When you sit down to look at your social media accounts, or videos, what’s the first thing you look at? It’s numbers, right?
How many followers do you have? How many video views did you get overnight? How many comments?
Numbers. Numbers. Numbers!!!!
It’s okay, we all do it. It’s an easy trap to fall into.
But it’s a dangerous one. Why?
Because focusing on numbers will get you nowhere. You must focus on engagement.
Today, we’re going to explore the 5 things you can do to get more community engagement.
The Focus on Numbers
I totally get it. Numbers are easy to quantify. They’re easy to understand. They’re easy to put into reports that you show to your company or boss.
People GET numbers.
But it is truly a distraction. Numbers aren’t effective. Engagement is.
When you focus on engagement, your sales are affected positively. I’d much rather have a smaller number of followers and MORE sales, than more followers and less sales.
Heck! Facebook, Google+ and Instagram have all changed their algorithms to give you more visibility and reward you more when they see engagement go up.
If that doesn’t tell you what’s really important, I don’t know what does! 🙂
5 Things You Can Do To Get More Community Engagement
Okay, so you know you need to think more about engagement rather than numbers now. But what does that mean and how can you do it?
Here are 5 things you can do RIGHT NOW to change the way you interact with your community.
Here’s your challenge. Use all of these 5 tips over the next week.
And then continue to use them. Consistently. You’ll see a difference.
- Reply to EVERY comment
- Mention people
- Get Personal
- Include a Call to Action
- Actually give a shit
Let’s explore each!
1) Reply To EVERY Comment
Wow. Does that sound scary? It’s not as overwhelming as it seems, don’t worry!
I often get this reaction from people when I reply to their comment:
OMG, you actually responded! So cool! Thank you.
Why do I get that reaction? It’s not because replying to their comment is such a heroic thing to do! It’s not because it’s an incredibly outrageous thing to do.
It’s because most people DON’T DO IT.
So when you do, you’re automatically setting yourself apart from the rest. You’re special. And you’re making THEM feel special.
What’s the benefit of doing it outside of being “special”?
Well… do you think that from now on, that person is going to feel some sense of loyalty to me? Do you think that when all the tweets from hundreds of people scroll past their computer screen, mine are going to stand out? That they’ll pay a little more attention?
People feel like the internet is a ghost town. Kinda like you have at times. The fact that they took the time out of their busy lives to leave a comment on something YOU did is something to be treasured. And they should be rewarded for it with a conversation.
I know this sounds overwhelming, so here’s what I want you to do.
Spend 15 minutes at the beginning of your day, and 15 minutes at the end of your day to comment on people’s responses. See if you get through them all. Chances are you actually will. Chances are it’s not going to take as long as it seems like it will. Then adjust from there.
30 minutes out of your day to increase engagement and potential sales. That’s not too much to ask, is it?
2) Mention People
What’s the sweetest sound? A person’s own name. Right?
So use it! Call people out in your videos. Tag them on social media. Give them credit where at all possible.
Make your community part of your conversation and you’ll immediately build loyalty. They will be more likely to share you with their friends. To buy your stuff. To do what you asked.
This is not a manipulation or a tactic by the way! I want you to actually CARE about the people you’re mentioning. Genuinely thank them.
3) Get Personal
Most people are afraid to get personal. You may feel like you have to be “professional”.
Business is about humanity.Business is about humanity. The question is... how human are you with your customers?Click To Tweet
You MUST be human with them. People want to follow other humans, not corporations. They want to know you’re on the same level as them. That you have bad days too. They want to get to know your family and your dog. They want to connect with you.
Practice being real this week.
4) Include a Call to Action
You must include a call to action in each blog post, video, live stream and most social media posts. Tell your audience what you want them to do next. How do they engage with you?
If you don’t tell them, they won’t do it. They’ll move right on to the next shiny thing on the Internet.
Be specific. Be consistent. (Listen to our podcast about repetition here)
You may want them to:
- Share your video
- Buy your stuff
- Sign up for a lead magnet
By the way, a Lead Magnet is free material that gets them onto your email list so you can continue to engage with them. It’s valuable content they want.
Always include a Call to Action.
There are exceptions. If you’re posting photos of your dog on social, those don’t necessarily need a CTA! 🙂
5) Actually Give a Shit
I’ll be brutally honest. None of the stuff above will work if you don’t CARE about your followers. Genuinely. These aren’t tactics. They’re part of your engagement plan.
If you don’t care, just don’t do it. You’ll be wasting your followers’ time. And your time.
Okay, now it’s YOUR turn! I genuinely CARE about you and want to hear your thoughts! 🙂
Do you have ideas on anything else you can do to get more engagement?
Do you have questions about any of this? Leave a comment below!
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